Scripps Sports to be Official Broadcast Partner of Premier Women’s Rodeo
Scripps Sports to be Official Broadcast Partner of Premier Women’s Rodeo

As part of its multi-year partnership with PBR, Scripps Sports announced Thursday it would also become the exclusive home of Premier Women’s Rodeo events.
The first event to be broadcast will be the 2026 PWR Championship on May 17. After that, the deal will include several more events in 2027 as well as a docuseries giving an all-access look inside the quest for the 2027 PWR Championship. All of the coverage will air on Scripps’ national networks, ION and Grit.
“With ION and Grit, we’re expanding the reach of PWR to millions of households while elevating the visibility of some of the most talented and compelling athletes in sports today. This partnership will bring powerful storytelling to the forefront and accelerate the growth of women’s rodeo in a meaningful way,” PBR CEO Sean Gleason said.
Rodeo joins a growing portfolio of women’s sports across the Scripps family of networks. They also broadcast the WNBA (basketball), NWSL (soccer), PWHL (hockey), and MLV (volleyball).
“Premier Women’s Rodeo embodies the dynamic, high-energy competition that today’s audiences are actively seeking, and we’re honored to serve as the national platform for this exceptional sport,” said Brian Lawlor, president of Scripps Sports. “This partnership reinforces our strategic commitment to elevating women’s sports, authentic storytelling and competitive excellence, and we’re excited to introduce this growing sport to viewers nationwide.”
