US Cowboy History
Since 2000, United States Cowboy has specialized in Western lifestyle marketing, sales, and production. Before launching the Wrangler Network in 2014, US Cowboy partnered with Winner Communications for nine years to produce the PRCA Xtreme Bulls Tour for ESPN, delivering over 100 events for network telecasts from 2006 to 2014.
From 2014 to 2022, the Wrangler Network streamed more than 500 events, further expanding its reach. Additionally, US Cowboy operated a private rodeo association across the Southeast from 2000 to 2005, including the unique Racing Rodeo Series in 2002, which brought rodeo events to NASCAR races.


