PBR And Paramount+ Agree to Five-Year Broadcast Deal for Unleash The Beast Tour

PBR And Paramount+ Agree to Five-Year Broadcast Deal for Unleash The Beast Tour

Published On: November 5, 2025Categories: Featured, PBR

The PBR’s Unleash the Beast Tour will be broadcast on Paramount+ for the next five years in a new media rights deal announced Wednesday morning.

Paramount will stream all 19 UTB events beginning Dec. 12 in Manchester, New Hampshire.

“This deal aligns with our longstanding relationship with CBS and reflects our shared commitment to expanding PBR’s reach,” said Sean Gleason, PBR CEO and Commissioner. “We are excited to continue this extraordinary partnership and thrilled that this new deal, bolstered by Paramount+, will bring our sport to an even broader audience.”

The deal comes as part of continued collaboration between TKO, the owners of PBR, and Paramount. One of TKO’s other sports properties, the UFC, recently struck a deal to bring all of its events to Paramount+, while PBR has had events shown on CBS networks since 2013.

“CBS Sports has been the home of PBR for decades, and we are proud to deepen our partnership by bringing the Unleash the Beast series to our expanding streaming audience on Paramount+,” said Dan Weinberg, EVP, Programming, CBS Sports. “This extension enables us to extend our reach, delivering dynamic PBR content to an even wider audience.”

In October, PBR had its highest rated broadcast on CBS with an average of 2.7 million viewers tuning in.

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