PBR Named League of the Year by Cynopsis Sports Media Awards
PBR Named League of the Year by Cynopsis Sports Media Awards
Professional Bull Riders (PBR) has been named the first Luminary Award winner for League of the Year at the 2025 Cynopsis Sports Media Awards.
Founded in 1993 by 20 cowboys aiming to elevate bull riding into the mainstream, PBR has grown into a global sports media powerhouse. The league reaches nearly 290 million homes worldwide, attracts over 1.43 million fans to live events annually, and has expanded its influence through innovative competition formats like PBR Teams and the Prime Video docuseries The Ride.
PBR’s success is fueled by its ability to blend Western heritage with modern entertainment, capitalizing on the “Yellowstone Effect” to expand its cultural impact.
“PBR’s rise from humble beginnings to a global phenomenon is a testament to its ability to build a welcoming platform for brands, engage core fans, and expand its reach to new audiences,” Cynopsis Sports said in a news release.
The league will be honored on June 4 in New York City.